The Costly Mistake I Made When I Started My Business (And How You Can Avoid It)

Starting a business is both exciting and overwhelming. I remember the early days of my journey as a MujerPreneur, full of hope and ambition, but also facing a mountain of decisions that needed to be made. One of the most crucial decisions was how to build my email list and communicate with my audience. I knew that growing my list was essential, but I had no idea where to start.

Like many, I turned to a well-known guru in the industry, someone who seemed to have all the answers. This guru was successful, yes, but they were far removed from what it’s like to be a beginner in the trenches, trying to figure out what you really need to get started. Their advice? Invest in a CRM (Customer Relationship Management system) right off the bat. They promised it would revolutionize my business and skyrocket my growth. The problem? I was nowhere near ready for a CRM, and I ended up making a $2,500 mistake that almost derailed my progress.

My Costly Mistake

I trusted the advice of this guru and jumped headfirst into purchasing an expensive CRM. I thought I was setting myself up for success, but instead, I was overwhelmed with a system that was far too complex for my needs at the time. The CRM was powerful, yes, but I didn’t have the knowledge, resources, or audience size to justify the investment. It was like trying to drive a race car when I hadn’t even learned how to ride a bike.

For months, I struggled to make the CRM work for my business. I spent countless hours trying to figure out features I didn’t need and couldn’t use effectively. Meanwhile, my email list was stagnant because I wasn’t focused on the basics: building a simple, effective email list that could grow with my business. It wasn’t until I realized that I needed to scale back and focus on what was truly essential that things began to change.

I want to save you from making the same mistake I did. You don’t need an expensive, complicated CRM when you’re just starting out. What you need is a simple, manageable system to build and grow your email list—one that fits your current stage of business.

If you're just starting out, don’t make the mistake I did. Check out my resources in the Stan Store designed specifically for MujerPreneurs who are ready to grow their email list without the overwhelm.

The Simple System That Changed Everything

After realizing my mistake, I shifted my focus to building my email list with a straightforward strategy. I chose an email marketing platform that was easy to use and suited my needs. I created a lead magnet—a valuable free resource that I offered in exchange for email addresses—and I promoted it everywhere I could.

This simple shift in strategy was a game-changer. My email list started growing, and I was finally able to connect with my audience in a meaningful way. I could send them personalized content, share my journey, and offer them products and services that truly resonated with them. My business started to thrive because I was no longer wasting time and money on tools I didn’t need.

I want you to know that it’s okay to start small. It’s okay to use simple tools and strategies as you build your business. You don’t have to follow advice that doesn’t align with where you are right now. Trust me, I’ve been there, and I’ve learned the hard way.

Ready to start building your email list the right way? Find tools and resources that will help you grow your list without the stress.

Looking back, I’m grateful for the lessons I learned from my early mistakes. They’ve made me a better businesswoman, and they’ve given me the insights I needed to help other MujerPreneurs like you avoid the same pitfalls. Remember, your journey is unique, and it’s important to choose tools and strategies that align with where you are right now. Start with the basics, build your email list, and watch your business grow.

Amigas chulas, remember Juntas podemos mas!!