From Vision to Action: How MujerPreneurs Can Build an Email List That Converts

As MujerPreneurs, many of us know where we want to go with our businesses: we want to increase sales, reach a broader audience, and make an impact. But let's be real—knowing how to get there can be overwhelming, especially when it comes to building an email list. You know you need one, but where do you even begin.

Let me share a little story about when I was just starting out, thinking I had to follow the path of the “big earners.” Spoiler alert: that mindset cost me way more than money.

My First Costly Mistake

When I first started my business, I was so eager to succeed that I thought if I chose the same CRM software as a 7-figure income earner, I’d make 7 figures too. It was SO WRONG!

I signed up for this fancy, expensive platform thinking it was the “magic bullet” that would solve all my problems. Instead, it drained my pockets with its high monthly fees, and I couldn't keep up with the cost. I wasn’t even using half of the features, and it added unnecessary stress to my business.

It taught me a valuable lesson: more expensive doesn’t always mean better. In fact, if I’d started with a simple email provider, I would have saved money and avoided so much heartache. That’s why I want to help you avoid making the same mistake.

Now, let’s dive into what you really need to get started with your email list, without the overwhelm or the cost.

1. CRM vs. Email Provider: Which One Do You Need?

First, let’s clear up a common confusion: a CRM (Customer Relationship Management) system and an email provider are not the same thing. A CRM is a big, complex system designed to track customer data, manage relationships, and help you nurture leads across different platforms. It’s great—but it’s not necessary when you’re just starting out.

An email provider, on the other hand, is perfect for sending emails, creating basic automations, and managing your list. And guess what? It’s a lot more affordable and easier to use.

If you're just starting to build and nurture your list, stick to a simple email provider like ConvertKit or Mailchimp. You can always upgrade to a CRM as your business grows, but start simple.

Download my guide here to help you make the right choice and avoid costly mistakes.

2. Create a Simple Lead Magnet

To grow your email list, you need to offer your audience something valuable in return for their email. This is called a lead magnet and trust me, it doesn’t have to be complicated. It could be a simple guide, checklist, mini-course, or discount code. Just make sure it’s something your audience truly wants.

For example, if you’re a wellness coach, your lead magnet could be “5 Simple Skincare Tips for Glowing Skin.” Whatever you choose, it should be relevant to your business and your audience’s needs.

Once you have your lead magnet ready, use your email provider to set up a basic sign-up form. Keep it simple!

Need help creating a lead magnet? Check out the resources here.

3. Consistency is Key: Nurture That List!

So you’ve got your email list started—congrats! Now what? The key is to nurture your list consistently. If your goal is to eventually sell to this list, you need to provide regular value. Whether it's tips, stories, or inspiration, your emails should build trust and keep your subscribers engaged.

Start simple: send regular broadcasts or set up an automated sequence of welcome emails. The idea is to create a relationship so that when you present an offer, they’re ready to buy because they trust you.

4. What’s Your Next Step?

Now that you understand the difference between a CRM and an email provider, and the importance of nurturing your list, the next step is figuring out where you are in your business journey. Ask yourself, do you really need the complexity of a CRM right now, or would a simple, affordable email provider be enough?

For most MujerPreneurs, starting with an email provider is the best way to go. You’ll save money, avoid overwhelm, and focus on what matters—growing your list and building relationships.

Still not sure? Download my Ultimate Guideto help you make an informed decision that’s right for your business.

5. Avoid the Expensive Pitfalls: Make Informed Decisions

The most important takeaway here is to understand what your business needs right now. Don’t make the same mistake I did and sign up for something just because someone else is using it. Their business is in a different stage. You need to make a decision that works for your stage and goals.

Start with a simple lead magnet, choose an easy-to-use email provider, and nurture your list with consistency. As your business grows, you can always transition to a CRM when you truly need it.

Building your email list doesn’t have to be complicated or costly. By starting with the right tools and nurturing your list with valuable content, you’ll be laying the foundation for long-term success. Remember, this is about building relationships, not just collecting emails.

Ready to get started? Grab my magical guide where I break down the process of choosing between a CRM and an email provider, creating a lead magnet, and building a list that converts. Let’s grow your business, one subscriber at a time—without the stress.